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CHAPTER 4

It's Personal

A Burst Of Combinatorial Innovation

The two decades from 1969 to 1989 were packed with extraordinary innovations. Spanning science, art, communication, and computing, nearly every breakthrough in this period borrowed liberally from what came before. Bob Kahn and Vint Cerf openly credited the French CYCLADES network and its datagram concept when designing TCP/IP. Robert Moog drew on the theremin, the transistor, and the reflections of Harald Bode and Raymond Scott. Steve Jobs and his Apple team famously absorbed the graphical interface from Xerox PARC, which itself descended from Engelbart's NLS and, ultimately, Vannevar Bush's 1945 "Memex." Tim Berners-Lee fused hypertext, the internet, and the personal computer into the World Wide Web, discovering only afterward that Bush, Nelson, and Engelbart had legitimized his vision decades earlier. Collaboration proved equally essential. The four ARPANET nodes pooled the distinct talents of UCLA, SRI, UC Santa Barbara, and Utah. Moog refined his synthesizer through dialogue with composers like Herbert Deutsch and Wendy Carlos. Pixar's lineage wove together academic researchers, Hollywood filmmakers, and classically trained animators. These innovations were also inseparable from their cultural and political moment. The Cold War and Sputnik fueled ARPA's funding. Counterculture ethos shaped Apple's founding at the Homebrew Computer Club. A collapsing calculator market pushed Ed Roberts toward the Altair, and a price war shaped Turbo Pascal's disruptive $49.95 pricing. As an historical overview, it's worth looking at the contrast between 1969 and 1989. In 1969, computing meant room-sized mainframes accessed by specialists, two letters crawling between two laboratories before a crash. By 1989, personal computers sat on millions of desks, synthesizers defined popular music, computer-generated imagery was entering cinema, global networks carried email across continents, and Berners-Lee had just proposed the Web — quietly laying the foundation for the connected world we inhabit today.

Apple Logo

Companies

IBM PC

Machines

MS Word Logo

Consumers

Adobe Logo

Arts & Culture

Steve Jobs

Founders

Steve Wozniak

Hardware

Alan Kay

Software

Nam June Paik

Arts & Culture

Going Forward

The following 5 questions are designed to help broaden the perspective of the democratization of digital computation and the impact that it had on the creative innovations from the moon landing through the World Wide Web. 

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