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Photoshop team

Chapter 7

Content Creators

Notable Innovators

CH 7 Notables Still Image

Still Image

Steve Sasson

Steven Sasson

BRIEF BIO

Steven J. Sasson is an American electrical engineer best known for inventing the world's first self-contained digital camera. Sasson (born July 4, 1950) is an American electrical engineer and inventor renowned for developing the world's first self-contained (portable) digital camera in 1975 while employed at Eastman Kodak Company. Born in Brooklyn, New York, Sasson graduated from Brooklyn Technical High School before earning a Bachelor of Science in 1972 and a Master of Science in 1973, both in electrical engineering from Rensselaer Polytechnic Institute. He joined Kodak's applied research laboratory in Rochester, New York, shortly after completing his master's degree, embarking on a 35-year career there focused on imaging technologies. From an early age he was drawn to electronics, building radios, transmitters, and other small projects in his family's basement out of scrounged parts. After building an amateur radio at age 13 he accidentally sent out a signal on a banned frequency and received a letter from the Federal Communications Commission (FCC). "My father simply couldn't understand how this kid could get in trouble with the federal authorities," Sasson said in an interview with National Inventors Hall of Fame. Steve Sasson retired from Eastman Kodak Company in 2009. After that, he worked as a consultant, helping with intellectual property protection. In 2018, he joined the University of South Florida Institute for Advanced Discovery & Innovation.

ACCOMPLISHMENTS

Sasson's accomplishments center on a few foundational engineering achievements that reshaped photography. His most famous is the 1975 invention of the first portable digital camera. In 1974, Kodak supervisor Gareth Lloyd tasked Sasson with investigating whether the recently created charged-coupled device (CCD) could be used to produce an image sensor for a camera. His persistence paid off in December 1975 with a device that combined a Super 8 movie camera lens, 16 nickel cadmium batteries, an analog/digital converter, a CCD imaging area array, and several dozen digital and analog circuits wired together on six circuit boards. The device could capture an image, convert it to an electronic signal, digitize the signal and store the image. This was the world's first self-contained digital camera. He followed it with another landmark device. In 1989, he and his colleague Robert Hills developed the first self-contained digital single-lens reflex (DSLR) camera. Major honors followed once Kodak began publicizing his work in the 2000s. On November 17, 2009, the President of the United States, Barack Obama, gave Steve Sasson the National Medal of Technology and Innovation. This is the highest honor the U.S. government gives to scientists, engineers, and inventors. On September 6, 2012, The Royal Photographic Society gave him the Progress Medal. In 2010, a camera company called Leica Camera AG honored him at a big trade show called Photokina 2010. Steve Sasson was added to the National Inventors Hall of Fame in 2011.

IMPACT

Sasson's prototype kicked off the most fundamental transformation in photography since its 19th-century invention. By proving that an image could be captured, processed, and viewed without any film, paper, or chemicals, he opened the door to nearly every imaging technology that followed: consumer digital cameras, DSLRs, mirrorless cameras, webcams, smartphone cameras, and the countless visual industries built on them. Steven Sasson developed a portable, battery operated, self-contained digital camera at Kodak in 1975. It weighed 8 pounds and used a Fairchild CCD image sensor having only 100 × 100 pixels (0.01 megapixels). The images were digitally recorded onto a cassette tape, a process that took twenty-three seconds per image. His invention's most ironic impact was on the company that funded it. While Kodak's digital camera patent portfolio earned the company billions of dollars, the company was slow to adopt digital photography and, in 2012, filed for bankruptcy. For inventing the digital camera, and revolutionizing the way people communicate with each other, President Barack Obama, in 2009, awarded Sasson the National Medal of Technology and Innovation. Today, his original prototype is preserved at the Smithsonian's National Museum of American History as a touchstone of how a single quiet research project, dismissed inside its own company, ended up reshaping global visual culture—from photojournalism and social media to selfies, surveillance, and the trillions of images now generated each year.

CH 7 Notables Motion

Motion

Jim Jannard

Jim Jannard

BRIEF BIO

Jim Jannard is an American designer, entrepreneur, and inventor best known for founding two industry-defining companies: Oakley and RED Digital Cinema. James Jannard (born June 8, 1949) is an American designer, businessman and founder of Oakley, an eyewear and apparel company; and Red Digital Cinema Camera Company. Jannard was born in Los Angeles, the son of a pharmacist. He was raised in Alhambra, California, and graduated from Alhambra High School. Jannard attended the USC School of Pharmacy but dropped out to travel the southwestern U.S. on a motorcycle. In 1975, he started a one-man business selling motorcycle parts out of his car at motocross events. He named his company after his dog, Oakley. He began developing his own products: first custom handlebar grips that conformed to the shape of one's hand and later motorcycle goggles, ski goggles, and sunglasses. Jannard is famously private—rarely doing interviews and preferring to communicate with customers and filmmakers directly through online forums. He is also an avid camera collector and photographer; his hands-on relationship with cameras eventually led him from eyewear into digital cinema. He owns several private islands, including two in Fiji, and continues to work on personal projects long after his major companies were acquired or restructured.

ACCOMPLISHMENTS

Jannard's accomplishments span two completely different industries. With Oakley, he built one of the most recognizable sport and lifestyle brands in the world. In 1995, the company went public. Jannard sold Oakley in November 2007 for $2.1 billion to Italian company Luxottica, the world's largest eyewear manufacturer and retailer. Along the way, he became a prolific inventor. Jim Jannard, founder and lead inventor of Oakley, Inc., one of the world's top eyewear and sports equipment companies and who was recently named one of the 100 Most Creative People by Fast Company magazine, holds more than 650 patents for his inventions. His second act revolutionized professional filmmaking. In 2005 Jannard started RED Digital Cinema. In 2007, RED released the RED ONE which was used to shoot "Wanted", "Ché", "The Informant" and "The Girl with the Dragon Tattoo". In 2010, RED released the RED EPIC which was used to shoot "The Amazing Spiderman", "The Hobbit", "Prometheus", "Pirates 4" and "The Great Gatsby" along with many other feature films. Other notable accomplishments include a Fast Company "100 Most Creative People" honor in 2009 and the development of RED's modular camera ecosystem, which let filmmakers swap sensors, lenses, and accessories as needs changed.

IMPACT

Jannard's impact stretches across sportswear and cinema. At Oakley, he changed what athletic eyewear could be—turning sunglasses and goggles into high-performance technical equipment endorsed by elite athletes, while building a brand whose visual language reshaped the entire sports-fashion industry and influenced competitors like Nike, Adidas, and many others. His second impact, on filmmaking, may be even larger. With the Red digital camera, Jim Jannard revolutionized the world of cinema. Before RED, professional digital cinema was dominated by extremely expensive cameras from a handful of major manufacturers. "I wanted to produce a worthy alternative/replacement for film good enough to put in the hands of the best cinematographers in the world and inexpensive enough for the next generation to learn the craft," said Jannard. "RED is now being used to shoot the biggest budget features and the smallest Indie productions." RED's high-resolution, modular cameras dramatically lowered the barrier to professional-quality cinematography and pushed the entire industry—Sony, Canon, ARRI, Panasonic—toward higher resolutions, raw recording, and more flexible designs. Films shot on RED have collectively grossed billions of dollars and shaped how modern movies, television, commercials, and streaming content look. Jannard's career is a striking example of an outsider entrepreneur disrupting multiple established industries through hands-on design.

CH 7 Notables Audio

Audio

Brooks and Gotcher

Brooks and Gotcher

BRIEF BIO

Evan Brooks and Peter Gotcher are the American engineers and entrepreneurs who co-founded Digidesign, the company that created Pro Tools. The two have been close friends since their teens. Teaming with his friend Peter Gotcher, whom he met in jazz class during high school, the two established Digidrums later renamed Digidesign. They shared a love of music, drumming, and electronics. Peter Gotcher played drums in a band with Evan Brooks and they both became interested in creating electronics to change sounds. Both earned degrees from the University of California, Berkeley. Gotcher and Brooks were friends in high school, and both of them graduated from the University of California, Berkeley in 1981. They were an ideal match, as both had long been fascinated by engineering, programming and music. Pro Tools was developed by UC Berkeley graduates Evan Brooks, who majored in electrical engineering and computer science, and Peter Gotcher. Their original venture began as a side project to fund their band. Avid Audio (formerly Digidesign) is an American digital audio technology company. It was founded in 1984 by Peter Gotcher and Evan Brooks. The company began as a project to raise money for the founders' band, selling EPROM chips for drum machines. Gotcher became Digidesign's president and public face; Brooks served as chief engineer and the technical mind behind much of the company's pioneering software.

ACCOMPLISHMENTS

The duo's accomplishments built steadily from a small side hustle into one of the most important audio companies in the world. They started by reverse-engineering a drum machine. The Drumulator, released by E-mu Systems in 1983, sparked their first product. They created replacement EPROM chips so users could load new drum sounds, and sold them under the name Digidrums. They then moved into software. Digidesign soon entered into a partnership with E-mu Systems, and its technicians started to use Macintosh computers to create software with which people could record and edit sound. This period of experimentation bore exciting fruit in the form of Sound Designer. This software product hit the marketplace for the first time in 1985. Their next major release was a full-blown direct-to-disk recording system. 1989 – Sound Tools – On January 20, 1989, Digidesign founders Evan Brooks and Peter Gotcher unveiled Sound Tools, a Mac-based (SE or Mac II) 2-track digital recording/editing system. They then introduced the product that defined their legacy. In 1991, Digidesign made a giant step with its debut of Pro Tools, a Mac-based system that integrated multitrack digital audio recording/editing, DSP and onscreen digital mixing. Gotcher later served on Dolby Laboratories' Board of Directors as Chairman.

IMPACT

Brooks and Gotcher's impact on the music and post-production industries is enormous. They effectively created the modern digital audio workstation. In 1989, Digidesign released Sound Tools, widely recognized as the first tapeless recording studio for the Apple Macintosh. Two years later, the company launched Pro Tools, a multitrack digital audio workstation that became the dominant platform for professional music production, film scoring, and audio post-production worldwide. Before Sound Tools and Pro Tools, professional recording was anchored in expensive multitrack tape machines and large consoles owned only by major studios. Brooks and Gotcher democratized that capability by moving it onto general-purpose computers, making professional-quality recording, editing, mixing, and sound design possible at a fraction of the previous cost. Their decision to license the Pro Tools hardware platform to other software developers helped spread the technology even further. Around this time, Gotcher and Brooks made a fateful decision. They opted to allow other DAW-producing companies to incorporate their hardware. While there was a strong case to be made for keeping that hardware exclusive to Digidesign, the results of that choice turned out to be tremendously beneficial to the company. That's because a larger pool of consumers got to sample what Digidesign had to offer. Pro Tools went on to dominate Hollywood post-production, becoming the de facto session-exchange standard for film and television sound—an industry-wide infrastructure built on Brooks and Gotcher's original Berkeley side project.

CH 7 Notables Creative Coding

Creative Coding

Casey Reas

Casey Reas

BRIEF BIO

Casey Reas is an American artist, educator, and software designer best known for co-creating the Processing programming language. Casey Edwin Barker Reas (born 1972), also known as C. E. B. Reas or Casey Reas, is an American artist whose conceptual, procedural and minimal artworks explore ideas through the contemporary lens of software. Reas is perhaps best known for having created, with Ben Fry, the Processing programming language. Reas was born Casey Edwin Barker Reas in 1972 in Troy, Ohio. Reas earned his Master of Science in Media Arts and Sciences from the Massachusetts Institute of Technology (MIT), and his Bachelor of Science from the College of Design, Architecture, Art, and Planning (DAAP) at the University of Cincinnati. He is a professor in the Department of Design Media Arts at the University of California, Los Angeles, where he is currently vice-chair and co-director, with Lauren Lee McCarthy, of UCLA Social Software. At MIT he worked under John Maeda in the Aesthetics and Computation Group, where he met Ben Fry. Since 2003 he has been based in Los Angeles, balancing his solo studio practice with teaching, writing, and collaborations with architects and musicians, including six music videos he directed for the band The National in 2017.

ACCOMPLISHMENTS

Reas's accomplishments span software, art, writing, and curatorial work. His foundational achievement is co-creating Processing. In 2001, together with data visualization expert and artist Ben Fry, Reas invented and launched Processing, an "open source programming language and environment for the visual arts," and subsequently co-authored Processing: A Programming Handbook for Visual Designers and Artists (MIT Press, 2007/2014). He helped formalize the broader ecosystem around it. He co-founded Processing (2001), the open-source programming language and environment that has widely expanded creative coding for artists and designers, and the Processing Foundation (2012), which supports visual literacy and access to creative tools worldwide. In 2020, he co-founded Feral File, an online platform for exhibiting and collecting digital art. As an author, he has published several influential books, including Processing: A Programming Handbook for Visual Designers and Artists, Form+Code in Design, Art, and Architecture, 10 PRINT CHR$(205.5+RND(1)); : GOTO 10, and Process Compendium 2004–2010. Reas' work is in a range of private and public collections at institutions including the Centre Georges Pompidou and the San Francisco Museum of Modern Art. The Processing project he co-founded won a Golden Nica at Prix Ars Electronica in 2005.

IMPACT

Reas's impact reaches into art, education, and the broader creative-coding movement. Processing has become one of the most widely used tools for teaching programming through visual media—employed in art schools, design programs, and computer science classes around the world—and has directly inspired offshoots like p5.js and the Arduino IDE, which is itself built on Processing. Through the Processing Foundation, he has helped shape an international culture of open-source creative software, with explicit emphasis on accessibility and inclusion. As an artist, Reas helped legitimize software itself as a serious fine-art medium. Casey Reas has led a pioneering career in new media art. Through his work with Processing and Beyond, he has explored the expressive potential of software and algorithms. Reas's art is a testament to the creative and intellectual possibilities of computational thinking. His collaborative, open-source ethos has inspired generations of artists, designers, and coders to push the boundaries of digital creation. Though Reas's art utilizes advanced technologies, it remains deeply human - poetic, playful, and curious about the world. His work has helped define generative art as a recognized field, anticipating the explosion of interest in algorithmic and AI-driven art of the 2020s. Through Feral File, he has also helped shape how digital art is exhibited, sold, and collected in the era of blockchain and screen-based works.

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